I am what marketers refer to as an “alpha” consumer. When marketers talk about alpha consumers they usually do it in a flattering way–saying they’re adventurous, or trend setters. That they get the product, or align with its message. They’re also the asshole’s that paid $900 for the first iPhone or $10,000 for the first flat screens TVs even though the technology still wasn’t very good though.
I am one of those assholes. Those shiny trinkets they put next to their the cash register in stores that you see and wonder who buys? I buy them. It’s not hard to entice me to spend money on something under regular circumstances. Now if you tell me it’ll save me money down the line, and is better for the environment, well, then I’m fucking SOLD.
Enter the Nest. Its $250, and frankly, its beautiful. If the story ended there, I’d probably still buy it. Like your friends at Prepster Punk, the outer beauty is just the beginning of the story. The founder designed the first iPods and iPhones for Apple before leaving to start Nest. While it IS beautifully designed, its also HIGHLY functional. Nest learns your habits. When you want it cold, when you want it hot. When you’re awake, when you’re asleep, and when you’re home, saving you up to 20% on your utilities. You don’t really have to DO anything either. Just turn it up, turn it out, do what you do, and it’ll learn. In about a week. There is, of course, an app for that. So you can shut it off while you’re away, or blast they AC if you’re on your way home with 20 people for an after party. Really there’s no downside here. Except for maybe installation, which is so easy anyone can do it, which means we’ll hire a professional.